Investment Offering
Role: Design Lead
🎯 Objective
The project aimed to enable investors to quickly discover deals that align with their investing philosophies and goals. Additionally, the platform sought to standardize the information architecture to facilitate scalability and ensure responsive design for mobile devices.
🛠️ Approach
Through many user interviews, we gained valuable insights into investors' preferences and workflows. We simplified common yet complex data into modular components and prioritized what is most important to them.
🏁 Milestones
We revamped the information architecture, ensuring an intuitive and flexible structure. Responsive design breakpoints were integrated, delivering a seamless mobile experience. A unified modular system accommodated diverse content types, supporting scalability. Improved design standards enhanced the user experience and accessibility.
📊 Impact
Success was measured through metrics like sign-ups, conversions, time spent on investment reviews, successful investments, and customer feedback surveys.
