Crowdstreet.com
Role: Design Lead
🎯 Objective
Introduce commercial real estate investors to CrowdStreet, a new commercial real estate crowdfunding marketplace. Elevate branding, create a responsive mobile design, and ensure accessibility compliance.
🚧 Challenges
Define CrowdStreet's tone and voice, effectively communicating the three main investment optionsand how it works, and building trust in a new technology.
🏁 Key milestones
Key milestones included defining the information architecture, creating wireframes and design concepts, conducting A/B testing to refine the creative choices, and developing mobile-friendly designs that met accessibility standards.
📊 Measurement
The project's progress and success were measured using metrics such as sign-ups and conversions. Additionally, customer surveys were conducted to gather feedback and evaluate the user experience.
