Asknicely.com
Role: Design Lead
🎯 Objective
Help new customers learn about Ask Nicely, a customer feedback platform, and elevate the brand's voice and image. Create a compelling marketing website to generate leads and communicate the value proposition effectively.
🚧 Challenges
Working within tight time constraints, adhering to existing brand guidelines, and highlighting key benefits and results. Aligning design and messaging with the company's vision.
🛠️ Approach
Developed wireframes and design concepts for an intuitive user experience. Emphasized clear messaging to highlight the value of Ask Nicely's services. Utilized iterative design and feedback loops for continuous improvement with the Client.
📊 Impact
Revamped website enabled quick customer learning and effectively communicated the value of Ask Nicely's services. Increased sign-ups and demo requests showcased the website's impact in generating leads.
