About Me
I love creative problem-solving and designing digital products that drive positive change
My design experience spans fintech, SaaS, and digital marketing. I’ve led key projects at both startups and large teams, delivering results and helping teams drive success.
🎨 Expertise in UI/UX design, interaction design, and visual design.
🚀 Proven track record of leading projects from inception to launch.
🏃♂️ Proficiency in Agile methods to drive iterative changes and continuously improve.
🤝 Experience in building, managing and mentoring cross-functional design teams.
🔍 Analytical skills for analyzing user feedback, usability, and A/B testing.
🏗️ Experience establishing and improving design systems, processes, and workflows.
🎙️ Exceptional communication skills and effective stakeholder engagement.
My Approach
Design built on curiosity, alignment, & action
I design products that help users and drive growth. I start by understanding real problems, then work with cross-functional teams to test ideas and improve quickly. I use research and data to guide decisions and always keep the user at the center. I stay collaborative, open to feedback, and focused on what works.
Driven by data
I use both qualitative insights and performance metrics to shape the work. I define clear hypotheses, run tests, and focus on learning what works.
Fast, focused iteration
I build early prototypes, test ideas quickly, and improve based on what we learn. This helps avoid overbuilding and keeps the team focused on outcomes.
Cross-functional by default
I work closely with product, engineering, marketing, and data teams from the beginning. We set shared goals, stay aligned, and move quickly together.
Customer first
I start by understanding what users are trying to do and what gets in their way. I use research, feedback, and behavior data to find patterns and guide decisions.
Why Growth?
It's in my DNA
I’m drawn to the intersection of user experience and business performance. Growth design sits right there. It’s fast, focused, and grounded in outcomes. That’s where I do my best work.
I like asking hard questions, testing ideas early, and learning through real user behavior. I enjoy working across product, engineering, data, and marketing to solve the right problems, not just ship features. I get energy from tight feedback loops, clear goals, and measurable impact.
Growth design keeps me curious. It rewards experimentation, teamwork, and adaptability. It pushes you to think bigger and get more precise at the same time.
This isn’t just a skill set for me. It’s how I think, how I work, and what I bring to every team I join.
